The S.O.C.I.A.L approach to Social Media in Business

In the world of social media, a gentleman by the name of Niall Cook, wrote and article listing and explaining what he calls ‘The 4 C’s of Social Media‘. According to Cook, these 4 C’s are: Connection, Communication, Co-operation and Collaboration.

Cook explained in his article that in order for businesses to thrive in an environment where social media is prevalent, the 4 C’s must be met. The 4 C’s help businesses to ensure that the most ideal outcomes for issues and challenges in the workplace can be achieved.

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The four C’s are particularly important to social media and social networking because they provide a comprehensive framework that businesses can follow to achieve the best out of their social media objectives. According to Cook, it is impossible to implement social media in the work place and expect it to work by itself, as it relies on the corporate culture within the company.The most valuable part of social media within any organisation is communication. Social media opens up so many more channels for communication, which is essential for senior members of staff to communicate with the rest of the company.

Cook stated that the three most important reasons for using the 4 C’s in an organisation are:

~ Knowledge Management

~ Project management


~ Business intelligence

Cisco Systems is a company who has a huge empire in the technological world. The often release reports around technology and social media. They released a new approach to social media, in which it comprises of six aspects that social media within businesses should strive for. It is Cisco’s S.O.C.I.A.L approach.

The acronym S.O.C.I.A.L stands for:

Scalable – This part of the acronym is about empowering employees so that the business may continue to scale up, to a potential global status.

Open – describes the need for openness between managers and employees. Aims to keep the company transparent.

Consistent – Consistency is key when a business employs social media. Keeping a consistent and open communication between the business and employees, and the business and the consumers is critical for success through social media.

Intuitive – This is the aspect of the acronym that ensures that all websites are easy to navigate and also provide the information that the company thinks its consumers need to know.

Active – The act of creating interesting and informative content that stimulates conversation online.

Limitless – The ability to create, tailor and adjust a social media business plan to suit the needs of the company and the target demographic.

Cisco Systems places huge importance on ensuring that their employees are active across their social media sites and help to create content for the company.

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The next part of this blog post talks about PKN, which stands for Personal Knowledge Networks. I will also discuss how personal knowledge networks can be developed for personal and organisational advantage.

Personal knowledge networks can be found in any organisation and are essentially relationships between people on a formal and/or informal basis. These relationships can be work relationships or friendships between employees. An important point to note is that the network is always growing and expanding. This particular knowledge network is one part of huge knowledge networks that can be found in businesses. These knowledge networks are the essential tools to help empower and push social media within organisations forward. The ability to share knowledge through these networks helps businesses to progress in the world of social media.

Progressing online is a huge advantage for any business as it helps businesses stay competitive, which often benefits consumers, and it also helps businesses to aim to be the best in their industry, which improves the overall quality of businesses in general.

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